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Social Media and Ethics of Lawyers Engaging Online

July 27, 2011

Title: Social Media and Ethics of Lawyers Engaging Online
Date: July 27, 2011; 12:00 p.m. to 1:00 p.m.
Credit: 1 ethics credit
To Register:  Call Betty Rogers at (215) 656-3624
Willig, Williams & Davidson
1845 Walnut Street, 24th Floor
Conference Room 7
Philadelphia, PA 19103
Course Description
Ripped from the headlines, social media has infiltrated the practice of law at every point of the profession. From marketing and public relations, to courtroom procedures and litigation, social media impacts the way attorneys communicate and practice law. It has become crucial for lawyers, legal administrators and marketing professionals, to understand how to effectively and ethically harness social media including the implementation of social media policies. 
Social media presents complicated, challenging issues because it crosses social and business use. Issues and claims can stem from contract, tort, common law and statute. Lawyers need to be concerned about potential IP issues and monitoring their brand and reputations just as much as their clients. The law struggles to keep up as technology and social media evolve and change at lightning speed.
This one-hour program will explore what attorneys need to know about the use of social media while not running afoul of the Rules of Professional Conduct. Attendees will walk away with a better understanding of social media policies, do’s and don’ts of social media as it relates to marketing and public relations, communicating with judges, “friending” clients and witnesses, discovery, and litigation.
Gina F. Rubel, Esq.: Founder and president of Furia Rubel Communications, Inc. (, Gina F. Rubel, Esq., is an attorney, author and public relations expert with more than 15 years of communications experience in the legal industry. After practicing law for several years, Gina focused on her passion for proactive communications. She has developed and executed strategic communications plans for large and small firms; supervised crisis communications, risk management and media relations for highly publicized legal matters and trials; and implemented programs that include law firm branding, publicity, special events, Web site development, social media and business development. A nationally sought-after speaker, Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers. A client advocate and business diplomat, Gina has been honored by NIA-PAC with a Special Achievement Award in Legal Communications and Media. She was named one of Pennsylvania’s Best 50 Women in Business by Governor Ed Rendell and a Woman of Distinction by the Philadelphia Business Journal. Prior to starting her communications agency, Gina served as a judicial law clerk and worked as a trial lawyer in Philadelphia. She served six years on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee and has presented over 100 hours of CLE during the last 20 years.
Laura Powers: Laura Powers is the Vice President of Marketing for Furia Rubel Communications which has a niche in legal marketing. She is known for her effectiveness in problem-solving, marketing strategy, ethics and project management. Her history includes the development of multiple award-winning campaigns that create continuity of electronic, Web, and printed materials. Laura understands how design and image components fit within a client’s entire marketing program, building brands and their affinities. Laura’s background includes working with many law firm clients as well as Verizon, Thomas Jefferson University Hospital, Comcast and Merrill Lynch. Laura has presented programs and CLE programs throughout Pennsylvania and New Jersey.  Some of the topics she has presented are: Effective Use of Social Networking Technologies in the Employee Benefits World and LinkedIn, Facebook and Twitter for Lawyers. As past president of the Women’s Business Forum of Bucks County and the Kalmia Club in Lambertville, N.J., Laura now serves as a trustee for both organizations. She is a Committee Co-Chair for the Central Bucks Chamber of Commerce Bucks Fever FilmFest and is engaged in outreach with regional, national and international communities through the Central Bucks Rotary. A graduate of Norwich University with a focus on arts and science, Laura continues to pursue her interest in exploring how the visual arts relate to marketing and public relations communications in our daily lives.
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